My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
NHTSA x House of the Dragon - Honest Ad Campaign
Custom Content | Tentpole
I conceptualized and pitched this influencer-led campaign by using Fandom’s audience insights to align NHTSA’s impaired driving prevention messaging with the Season 2 release of House of the Dragon. I scripted and storyboarded the campaign during the RFP phase, tapping into the D&D fandom to engage M18–34 and M21–34 audiences—who overindex for the show—through culturally relevant, story-driven content.
Blizzard x Zedd Delves Into World of Warcraft
Custom Video
To help Blizzard re-engage lapsed players and generate buzz for the Worldsoul Saga, I pitched an original “Undercover Gamer” concept where celebrities secretly play WoW and reveal themselves to unsuspecting fans, drawing inspiration from Undercover Boss and The Masked Singer. Blizzard called it the most original idea they’d seen to celebrate WoW. While the final execution evolved, the big, out-of-the-box thinking was what ultimately closed the deal.
U.S. Navy – Find Your Squad Gaming Challenge
Gaming Content Series | Livestream
To reflect the Navy’s core message, that you can find your crew no matter your background, I brought that idea to life in the gaming space with a Street Fighter V livestream tournament. Two diverse teams, each made up of an esports gamer, a Navy service member, and an athlete, came together through their shared fandom. The result was a high-energy competition that showcased teamwork, cultural connection, and the power of gaming to unite different worlds.
Fortnite x Nerf In-Stream Challenge Activation
Streamer-Led Branded Livestream
At StreamElements, I helped win new business with Hasbro by breaking the brand into retail toy space through a custom Fortnite activation. To highlight Nerf's in-game integration while staying true to streamer culture, I created an original in-stream challenge where the audience could trigger a real-world Nerf target blitz mid-stream. I designed a custom branded timer mechanic, built from scratch by our product team that prompted creators to complete a Nerf blaster challenge live, rewarding viewers with digital prizes if they succeeded. The tool didn't exist before this campaign, and my sketch-to-launch collaboration with the design team brought it to life as a fun, non-disruptive way to blend product and play.
Diablo IV – “IRL Buffs & Debuffs” Challenge
Custom Content
Inspired by Diablo IV’s fiery aesthetic and hellish themes, I concepted this custom branded video as a high-stakes twist on gameplay content. Leaning into the world of buffs and debuffs, we had Fandom’s Bailey Meyers and GameSpot’s Dave Klein take on dungeons while facing real-life challenges — from scorching hot sauces to absurd handicaps. The result? A chaotic, unscripted, and devilishly fun experience that brought game mechanics to life and deepened fan engagement.
FDA – “Return of the Metallic Menace” (SDCC 2024)
Experiential | Custom Content | Custom AR Game
Following the success of 2023’s Attack of the Metallic Menace, I scripted and strategized a new chapter for this immersive anti-vaping campaign. Set at San Diego Comic-Con 2024, the experience evolved with augmented reality gameplay, influencer-led storytelling, and cross-platform promotion that deepened audience immersion. Our continued narrative approach and pop culture integration helped close a $1M+ partnership with the FDA and solidified the campaign’s cultural relevance with Gen Z.
Verizon – NBA All-Star Weekend x Gaming Activation
Custom Content | Influencer-Led | NBA All-Star Weekend Tentpole
To help Verizon Fios tap into the gaming audience during NBA All-Star Weekend, I developed the creative strategy for a branded content takeover at Fandom’s San Francisco studio. By integrating athletes and gaming creators into a co-branded NBA 2K25 experience, we aligned Verizon with key cultural moments and audience passions. The activation was such a success that Verizon expanded the program into additional sports tentpoles, including the Super Bowl and World Cup.
GameStop x The Ultimate Streaming Room
Three-Part Video Branded Series
For the holidays, GameStop wanted to spotlight its range of gear for gamers and streamers. I conceptualized and produced The Ultimate Streaming Room, a three-part branded series hosted by Lucy James. The series followed her as she shopped in-store, unboxed top-tier products, and built her dream streaming setup, all sourced from GameStop. I led the campaign end-to-end, from creative development and budgeting to managing a remote production team and overseeing delivery. The result was an engaging, shoppable content series that blended entertainment and utility.
Fisher-Price Linkimals – CNET Branded Content
Branded Content
To promote Linkimals on CNET, I reworked a branded video concept featuring mom influencer Amy Tangerine. The client wanted an authentic, organic feel, something that resonated with real parents. I collaborated directly with Amy to align the creative tone with her audience, opting for a casual, less polished style that showcased genuine interaction between her and baby Juniper. The final piece struck the right balance, earning praise from both the client and the creator.